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The Microsoft 365 Business Premium Partner Opportunity

Expert Training & Sales Enablement

Get ready to earn certifications - join our live sessions and courses to build skills and credibility across Azure, AI, Security, and more!



Live Trainings

Readiness Trainings

AI Academy

New courses every month offer live sessions with expert insights, hands-on demos, and practical guidance to master Copilot, AI tools, Azure, Agents, and Studio. 

Live Trainings

Business Premium Bootcamp

Discover how Microsoft 365, Copilot, security tools, and new add-ons boost productivity, enhance security, and cut costs in this on-demand webinar.


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Partner Opportunity

  • Renewal & Upsell: Extend Business Premium subscriptions while positioning upgrades to E3/E5/E7.

  • Bundled Services: Add workshops, security assessments, and deployment services to accelerate adoption.

  • Customer Scenarios: Target SMBs on Business Premium who are ready for AI, security, or agent-enabled workflows.

  • Managed Services: Deliver ongoing services, governance, and training to increase recurring revenue.

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  • Protect clients across identities, devices, emails, and apps

  • Unlock up to 68% savings vs. individual tools

  • Boost your credibility as a trusted security partner

Microsoft Defender Suite
(formerly Microsoft 365 E5 Security)

  • Keep clients compliant with AI-driven insights and regulatory tools

  • Protect data while offering high-value services

  • Strengthen client relationships and long-term trust

Microsoft Purview Suite
(formerly Microsoft E5 Compliance)

Combined Defender + Purview Suite

  • Offer complete security and compliance at a compelling price

  • Bundle suites to maximize profitability and coverage

  • Seize a major business opportunity with clients

Current Microsoft 365 Promotions & Partner Incentives

Attract new customers to start their AI journey with Copilot at a 15% discount on 10+ seats.

Partner Benefits:

1. Expand Customer Reach – Win new-to-offer customers ready for their first Copilot deployment.

2. Accelerate Pilot Deployments – Bundle planning and enablement services to showcase quick value.

3. Build Long-Term AI Engagements – Position as a trusted Copilot advisor from pilot to full rollout.

Getting Started with M365 Copilot 15% Offer
01.10.2025 to 30.06.2026

Updated: M365 E5 Compliance Promo Offer for M365 Copilot
01.02.2025 to 01.02.2026

Help customers secure every Copilot deployment with Hero Data Security — and grow your attach rate. Under this promotion, you may only purchase as many E5 Compliance licenses as you have Copilot seats.

Partner Benefits:

1. Upsell & Attach Opportunity – Boost revenue by adding E5 Compliance to every Copilot deal.

2. Re-engage Existing Customers – Retroactive eligibility opens past opportunities for new sales.

3. Enhance Customer Trust – Deliver secure, compliant AI solutions with Hero Data Security.

Scale Up with M365 Copilot 20% Targeted Offer
01.10.2025 to 30.06.2026

Encourage large-scale Copilot adoption across organizations with a compelling 20% discount on 100+ seat purchases.

Partner Benefits:

1. Drive Organization-Wide AI Adoption – Empower customers to scale Copilot usage enterprise-wide.

2. Expand Deal Size & Revenue – Win larger opportunities and boost margins through high-volume sales.

3. Build Long-Term Customer Value – Support productivity transformation across entire businesses.

Updated: Microsoft 365 Purview Suite Promo Offer for M365 Copilot
01.06.2025 to 01.01.2026

Attach Purview Suite to every Copilot deal for comprehensive AI protection and compliance. With this promotion, you can get as many E5 Compliance licenses as you need - provided you have at least one Copilot seat.

Partner Benefits:

1. Expand Copilot Deal Value – Add 50% off Purview Suite to every Copilot sale for higher margins. 

2. Re-Engage Closed Opportunities – Apply retroactively to past Copilot purchases. 

3. Deliver Comprehensive AI Security – Protect all tenant users with Hero Data Security and Purview.

M365 Purview Suite and Defender Suite three-year promo for CSP
01.07.2025 to 01.01.2026

Promote advanced security and compliance adoption through multi-year customer commitments.

Partner Benefits:

1. Expand Product Footprint: Grow your presence by introducing or upselling Microsoft 365 Purview and Defender Suites to new customers.

2. Drive Long-Term Commitment

3. Increase Deal Size and Value

New: Accelerate with Microsoft E3 and E5 
3-year-subscriptions

09.06.2025 to 31.12.2025

Help customers commit to Microsoft 365 long-term with discounted three-year subscriptions.

Partner Benefits:

1. Drive Long-Term Customer Commitments – Build predictable revenue and loyalty. 

2. Increase Profitability – Earn a 10% partner discount for new-to-offer deals. 

3. Upsell Strategically – Combine with 15% annual-term offers for multi-year success.

Accelerate with Microsoft 365 E5 annual term (1 year) 15% offer
01.07.2025 to 31.12.2025

Encourage customers to upgrade from Office 365 or M365 E3 to M365 E5 with a 15% annual discount.

Partner Benefits:

1. Boost Practice Growth – Accelerate E5 adoption with partner-exclusive savings. 

2. Drive E3-to-E5 Upgrades – Help customers consolidate and enhance security. 

3. Deliver Full Customer Value – Combine AI, compliance, and productivity for an end-to-end solution.

Targeted M365 E3 20% CSP promotion (Scale Up with M365 E3)
13.10.2025 to 30.06.2026

Enable SME&C customers to upgrade organization-wide to Microsoft 365 E3 with a 20% discount on 250+ seats.

Partner Benefits:

1. Accelerate Customer Upgrades – Convert Office 365 users to modern Microsoft 365 solutions. 

2. Expand Organization-Wide Adoption – Encourage full-enterprise E3 deployments. 

3. Increase Partner Revenue & Reach – Capture larger deals through targeted, high-volume incentives.

Trainings

Security Webinars

Build real-world Microsoft security skills and confidently protect data, identities, and infrastructure with expert-led courses and hands-on training.

Watch now

Copilot Video Series

Help your customers boost productivity with Microsoft 365 Copilot—streamline tasks, cut redundancy, and explore our video series for expert insights and tips!


Security Health Checks (QS Solution)

Create new opportunities by identifying security gaps. Rely on facts and trusted insights - your door opener to start customer conversations based on evidence.



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Copilot - all you need to know

All you need to know about Microsoft 365 Copilot—insights, demos, and hands-on guidance to boost productivity and AI skills.


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Start with Microsoft 365 Essentials

Business Basic – Core productivity in the cloud 

  • Web & mobile Office apps
  • Teams for collaboration 
  • 1 TB OneDrive storage 

Business Standard – Desktop apps + collaboration

  • All Basic features
  • Desktop Office apps for PC & Mac
  • Advanced collaboration & meetings

Business Premium – Productivity, security, and management

  • All Standard features
  • Advanced security & device management
  • Identity & access protection
  • Available as Add-Ons: Defender Suite, Purview Suite, Combined Suite

Why Microsoft 365 Business Premium is Ideal for Your SMB Customers

Microsoft 365 Business Premium is built for small and medium-sized businesses that need more than just Office apps. It combines productivity, security, and management into a single subscription — keeping SMBs agile, secure, and ready to scale.

Key benefits for SMB customers:

  • All-in-one solution: Office apps, Teams collaboration, email, file storage, and cloud services in one plan

  • Advanced security: Protect devices, identities, and data without the complexity of enterprise-only tools

  • Simplified management: Intune and Endpoint Manager allow SMBs to manage devices and apps easily

  • Scalable productivity: Customers can start small and grow into advanced suites as their business needs expand

Trainings, Materials & More

Upsell SMB Customers to Microsoft 365 Business Premium with a Phased Approach

Leave your details and a specialist will guide you on Microsoft 365 Business Premium, E7 upgrades, and partner opportunities.

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ALSO is one of Europe’s leading technology providers, active in 28 countries and reaching 143 countries via PaaS partners, connecting 120,000+ resellers with 700+ vendors across 1,450+ product categories.

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Identify high-potential customers

Use tools like Microsoft 365 Lighthouse and Microsoft CloudAscent to pinpoint renewal-ready and upsell-ready accounts. These insights allow you to focus on customers with the highest likelihood to upgra
de.

About Lighthouse

Target the right scenarios
Assess each customer’s stage in their digital journey and align your pitch to their needs—whether it’s improving security, enabling hybrid work, or consolidating tools. Position Business Premium as the natural next step toward a more secure, productive, and AI-ready workplace.

Use offers to accelerate decisions
Leverage promotions and incentives to reduce friction and create urgency. Position the upgrade as a timely opportunity to enhance protection, productivity, and operational efficiency.

Promotions

Drive value-led conversations
Focus on outcomes, not just features: stronger security, simplified device management, and seamless collaboration—all delivered in one integrated solution designed for SMBs.  

GTM Assets

For Your Enterprise Customers: Introduce Microsoft 365 E7

  • Enterprise-grade security & compliance beyond E5
  • Advanced identity and device management with the latest Entra and Intune capabilities
  • AI transformation at scale, powered by Copilot and Agent 365
  • Automation and orchestration across large, distributed teams
  • Centralized governance for complex organizational structures

    For partners, E7 opens new high-value conversations and service opportunities — from AI implementations to managed security, automation, and long-term modernization projects.
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