New Microsoft requirements for direct bill partners.
Hassle-free business growth with ALSO
Move from CSP direct to indirect with ALSO
Being a direct (Tier 1) partner has its benefits, but with changes announced by Microsoft, you also face higher costs, e.g., 13 500 EUR annual support policy. You must meet the turnover threshold of 300 000 USD. As a CSP provider, we can help you to save costs when you become an indirect reseller with ALSO.
Desktop-as-a-Service
We’re here to help you grow
At ALSO we help grow and scale your cloud business. Whether you need technical, development,sales, or marketing support, we’re here for you. We make your transition from direct to indirect partner easy and seamless, so you and your customers don’t even notice the change and can rather focus on what matters most – serving your customers.
Benefits of the ALSO Cloud Marketplace
ALSO Cloud Marketplace (ACMP) is our digital ecosystem bringing together vendors, resellers, and end customers. ACMP is more than a shop system. It’s a management platform for all software licenses. Our marketplace covers your needs as an IT reseller, allowing you to both host your own services but also provide a large number of products and services to your customers. Our ACMP is easy to handle. On the platform, add your own services and create individual offers and bundles. Integrate the marketplace with reseller ERP systems to automate your invoicing.
The most popular ACMP services are
Easy Billing
Quick reporting
Effortless provision
24/7 Support
Instant Offers
Business Intelligence Tools
Simple API
NCE renewal tool
White-labelling
Services on offer:
Key features:
Service Providers
Marketing-as-a-Service
Independent Software Vendors
Infrastructure-as-a-Service
Device Management
Platform-as-a-Service
Financial Services
Software-as-a-Service
Hardware & Software
ACMP offers over 100 vendors and around 1000 products and services, making the management platform a business opportunity for you as a reseller. With ACMP you can rapidly establish and expand your cloud offering, allowing for a more stable source of recurring revenue for your business.
Top 5 benefits of becoming an indirect partner and partnering with ALSO
1. A premier platform
ALSO offers a provisioning platform (ALSO Cloud Marketplace) free of charge. You no longer need to take care of the development or maintenance of your own platform, marketplace, or shop system..
2. No additional costs
You don’t need to pay 16 500 EUR per year for support services, because ALSO already has the best possible support contract with Microsoft. In case you would like to keep your direct support line with Microsoft, you have the possibility to do that.
3. Optimized billing
No more unclear invoices from Microsoft that drive you crazy, but clear insights per customer per product what has been sold
4. Automation
Decrease process costs by automating your processes. ACMP offers a user-friendly API that helps you to be more efficient / save costs
5. BI-based management information and reporting
32 reports ranging from Azure plan insights, to security reports and security scores, seat changes, and many more.
Become an indirect reseller with ALSO
1
Join Microsoft Partner Network (if you have not already done so)
If you decide to move from a direct bill business to an indirect reseller business, there are several steps you will need to take. Additional information can be found at this Microsoft page.
2
Sign in as global admin and click on “Become an indirect reseller”
3
Review your partner details and enroll
4
When your enrolment is approved, sign in, and accept the indirect reseller agreement.
Explore the resources
Explore the resources
Why Partner with ALSO?
Cloud Solution Provider Guidebook
Monetise your Cloud Business with ALSO Cloud Marketplace
Why and how to become an indirect Microsoft CSP partner?
The ALSO Cloud Marketplace explained in less than 3 minutes
The Microsoft Cloud Solutions (CSP) Program explained in less than two minutes
NCE upgrade tool
The Shortest Path to Cloud Profitability?
It’s Surprisingly Indirect
The Rules of Copilot Success Have Changed
Why Copilot Matters
Where do you stand?
Microsoft’s current requirements for direct bill partners
Support Requirement
Direct bill partners must have a Microsoft Support Plan. Whether Advanced Support for Partners or Premier Support, you’re losing €13.500 every year.
Revenue Requirement
If you haven’t made at least 300K (USD) in the previous 12 months in the CSP program, you’re ineligible for the direct bill program. And perpetual software sales don’t count towards your calculated revenue.
Managed Service Requirement
To remain in the program, direct bill partners must provide at least one managed service, IP service or custom solution and offer a scalable marketplace.
It's no longer about simply selling Copilot licenses. Customers are looking for partners who can help them unlock real business value, drive adoption, and make AI part of their everyday work.
This page brings together everything ALSO offers to help you do exactly that. From promotions, training, and marketing assets to customer engagement tools, adoption resources, and expert support, you'll find everything you need to grow your Copilot business and support your customers throughout their AI journey.
Think of it as your Copilot shortcut. One place for everything Copilot at ALSO, continuously updated and ready whenever you need it. Bookmark it today, thank yourself later.
Microsoft Copilot is rapidly becoming a key part of modern business operations, helping organizations work more efficiently, automate repetitive tasks, and unlock greater value from their existing Microsoft investments.
For partners, Copilot creates opportunities far beyond licensing. From consulting and deployment services to adoption programs, industry solutions, and custom AI agents, Copilot opens the door to long-term customer relationships and recurring services.
The biggest opportunity isn't selling Copilot. It's helping customers make the most of it.
Need Support?
Whether you have a question, need help with a customer opportunity, or want guidance on which resource best fits your needs, the ALSO Copilot team is here to help.
ALSO Copilot Navigator
All your Copilot resources. One destination.
Stay Ahead of What's Next
AI evolves quickly. New features, promotions, trainings, use cases, and opportunities are constantly being added.
To help you stay on top of it all, we also host monthly Copilot Community Calls where we share key updates, new resources, upcoming opportunities, and what's next across the Copilot ecosystem. If you're serious about growing your Copilot business, these sessions are a must-join.
Turn customer interest into action with practical tools that help identify opportunities, demonstrate business value, and accelerate decision-making.
Includes:
- Shadow AI Audit
- Churn Analysis
- Industry Library
- Agent Ready Packages
Win More Deals with ALSO exclusive tools
Great Copilot conversations often start long before the first sales meeting. Use our customer-ready content, podcasts, experiences, and marketing assets to build awareness and generate interest.
Includes:
- AI Stories That Matter Podcast
Real conversations with partners, customers, and experts sharing practical AI experiences, success stories, and lessons learned. - Copilot Time Machine
Travel back to a world without AI through engaging videos, images, and scenarios. Perfect for sharing with customers to spark Copilot conversations. - Social Media Content
We promised partners the best support, and that includes helping you create awareness. Follow ALSO for customer-ready posts, videos, and AI insights that you can easily reshare to keep your audience engaged and your content pipeline flowing. - Channext
Create Demand
To Share with Your Customers
Explore the Copilot Experience
Podcasts, Copilot Time Machine, AI inspiration, and real-world stories.
Looking for customer ready resources? Simply share the links below and help your customers discover, learn, and experience Microsoft Copilot at their own pace.
Join Live & On-Demand Copilot Training
Expert-led learning opportunities designed for every stage of the Copilot journey.
Visit the Customer Go-To-Copilot Center
A dedicated destination to help customers understand Copilot, explore solutions, and find the right next steps for their business.
Looking for an easy way to get customers to try Copilot
Looking for an easy way to get customers to try Copilot for the first time? Share this activity with them. It's a simple, low-commitment way to experience Copilot in action while earning a reward. Your customers simply complete a quick Copilot activity, submit the result, and claim 1 month of Sora Stream for free. No quiz, no training, no hassle. It takes less than a minute.
Sell more Microsoft solutions with automated marketing
Publish engaging campaigns on your LinkedIn, Facebook, and company website without spending time and resources. Register on the platform in under 3 minutes!
Stay ahead of the competition with role-based learning opportunities for sales, technical, and marketing professionals.
Includes:
- Live Trainings
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Grow Your Expertise
Not a fan of slide decks and traditional training? Join the Copilot Partner Arena, where learning meets competition. Compete with partners from across Europe, attend deal clinics, sharpen your executive selling skills, and earn your place on the annual leaderboard.
Learn by Doing
Join an Event. Host an Event.
Compete at the ALSO Hackathon
Join one of our hands-on AI Hackathons, where you can build real agents, collaborate with experts, and create solutions you can take back to your customers.
Or meet us on the ALSO AI Tour, travelling across 10+ countries to bring the latest AI and Copilot innovations directly to partners across EMEA.
Host Your Own Event to bring Copilot to your Customer
Want to bring Copilot to your customers? Through ALSO Growth Factories, we support selected partners in running their own customer-facing events (in-person or online). Whether it's Microsoft Copilot, AI transformation, Agents, or other AI-related topics, we'll help you create impactful events that generate awareness and new opportunities.
Please note: Limited spots available throughout the year.
Don't Forget the Promos
The right promotion can be the difference between a customer exploring Copilot someday and starting their AI journey today. Stay up to date with the latest Microsoft and ALSO incentives designed to help you create demand, accelerate deals, and reward customer adoption.
Expert guidance on Microsoft licensing and bundles
Access to training, GTM assets, and pre-sales support
With ALSO, you get:
Scalable services to accelerate your cloud business
New to ALSO?
Whether you're looking to expand into AI, cloud, cybersecurity or other growth areas, success depends on more than access to technology. It requires the right ecosystem, expertise, services and platforms to turn opportunities into profitable business.
As Europe's technology provider, ALSO helps partners identify opportunities, adopt new technologies and build scalable business models through a unique combination of Supply, Solutions and Services. We help you navigate change, reduce complexity and create sustainable growth.