ALSO Factories are ready-to-use marketing and event frameworks designed to help you host online or in-person events that truly resonate with your current customers—while also serving as a powerful way to attract new ones.
Whether you are targeting enterprise, SMB, or non-profit sectors, we provide the incentives, and expert guidance so you can deliver events that matter.
Host impactful events around Microsoft solutions from Azure and BizApps to Copilot and beyond with full support from ALSO.
What Are ALSO Growth Factories?
Why Host an ALSO Growth Factory Event
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What’s included:
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Microsoft-Focused Topics That Drive Results
Choose from Azure, Business Applications, Copilot, and even dedicated solutions for non-profit customers.
Full Support, Your Way
Benefit from co-funding, incentives, and marketing assistance — all customizable to your brand and audience.
Flexible Event Formats
Run online webinars or in-person events tailored to your customers’ preferences.
Grow Your Business with ALSO
Strengthen your position as a trusted Microsoft solutions partner, attract new customers, and deepen existing relationships.
- Workshop Execution
The partner handles delivering the workshop. ALSO will provide the workshop kit and marketing asset templates to support the event. - Incentive Structure
Partner payment is based on the number of attendees:- Up to €1,500 for online events
- Up to €3,500 for in-person events
- Marketing Support
Marketing-as-a-Service support is available upon request. Any associated costs (up to 1000 EUR) will be deducted from the final incentive payment. Trainers can be made available upon request to support your sessions.
- Microsoft Elevate Offer – Grants, licensing, and exclusive nonprofit offers.
- Security Solutions & Compliance – Keep nonprofit data safe with advanced Microsoft tools.
- AI for Impact – Help nonprofits do more with less using Microsoft Copilot.
- Power Platform for Nonprofits – Low-Code, High Impact
- AI Ethics, Accessibility & Inclusion
Nonprofit Factory
Host events, exclusively for nonprofits, that showcase how Microsoft technology can help your nonprofit customers to stay secure, boost productivity, and accelerate their mission.
Microsoft 365 Copilot Factory
Host an event and show how Microsoft 365 Copilot can help your customers save time, reduce manual work, and focus on what matters most.
- Microsoft 365 Copilot – AI-powered support to help teams work smarter.
- AI for Everyone – Make powerful tools accessible to professionals at all levels.
- Secure and Responsible – Built on Microsoft’s trusted cloud with enterprise-grade security.
- AI in Action – Live Copilot Demos Across Microsoft 365
- Copilot Readiness & Deployment Planning
BizApps Implementation Factory
Do an event to how Microsoft Business Applications can help your customers optimize processes, gain insights, and drive impact through data and automation.
- AI-Powered Business Transformation
- Optimizing Business Processes with Power Automate & AI Builder
- Secure and Scalable Business Apps
- What's New in the Microsoft Business Applications Roadmap
Azure Customer Adds Factory (NEW)
Do events focusing on accelerating adoption with AMM/AI incentives across three key workloads.
- Accelerating Azure Adoption: Best Practices and Frameworks
- Azure Migration & Modernization Strategies - Modernizing legacy applications using Azure PaaS and serverless technologies
- Driving Consumption & Scale with Azure Landing Zones
- Security and Compliance in Azure
- Driving Cloud-Native DevOps on Azure
Modern Work Customer Adds Factory
Helping partners drive net new customer acquisition and usage across Microsoft 365, Teams, Security, and Copilot (Modern Work stack).
- Copilot for Microsoft 365: Redefining Everyday Work
- Securing the Modern Workplace: End-to-end security with Microsoft 365 (Defender, Purview, Entra)
- Adoption & Change Management in the Age of AI
- Device Management & Endpoint Security
- Time to Modernize: Preparing for End of Support for Office 2016 & 2019
Discover similar programs
Discover similar programs
Microsoft “X in a Day” Workshops (XIAD)
“X in a Day” (XIAD) workshops are full-day, hands-on sessions designed to help participants learn by doing and gain real-world experience with Microsoft solutions. These workshops are ideal for teams that want to move beyond theory and start using the tools effectively right away.
Think of it as a driver’s training course — you don’t just watch, you get behind the wheel and build confidence while practicing real skills.
Duration
1 full day (hands-on)
Audience
Business users, analysts, IT professionals, and developers
Format
Step-by-step labs, guided exercises, and real-world solution building
Goal
Enable participants to gain practical skills, understand best practices, and leave confident in using Microsoft solutions
From Inspiration to Enablement:
How Immersion Briefings & XIAD Work Together
Why ALSO
We help Microsoft partners set up workshops for their customers.
Partner Support
Assistance with planning, logistics, and delivery so partners can run workshops smoothly.
Full Guidance
Support across all programs.
Workshop Options
Practices to maximize customer engagement and adoption.
Boost Customer Adoption
Streamlined Experience
Reduce setup time and complexity for partners so they can focus on engaging their customers.
Not sure which factory you would like to do?
Reduce setup time and complexity for partners so they can focus on engaging their customers.
| Stage | Program | Purpose | Key Benefit |
|---|---|---|---|
| Inspiration | Immersion Briefing | Discover possibilities & align technology with business needs | Generates excitement, buy-in, and awareness |
| Enablement | XIAD Workshop | Learn how to build and implement solutions hands-o | Teams gain practical skills and confidence to adopt technology |
Security Factory (NEW)
Run events focused on accelerating Microsoft 365 Security adoption with Business Premium and the new Security & Compliance Suites. Now trending:
- Identity & Access Security
Zero Trust for SMBs with Entra ID, MFA & Conditional Access) - Endpoint & Threat Protection (Defender Suite)
Defender for Business, Servers & XDR add-ons to strengthen endpoint and threat defense - Data Security & Compliance (Purview Suite)
Purview Information Protection, DLP, Insider Risk & Compliance for secure collaboration
