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Social Media Training
This online live training is for partners who want to gain insights into latest social media trends and developments and learn how to set up lead generation campaigns.
During the training we will cover the basics of digital marketing and share best practices from the industry. The agenda can be customized if you have specific topics you’d like to focus on.
*This is recommended for: every ALSO Partner that wants to generate leads through performance marketing
Length
approx. 2 hours
Audience
sales and marketing roles
Price
1000 EUR (FREE for selected ALSO partners)
Marketing As-a-Service
Our Go-to-Market support plans scale to your needs. From white label marketing resources to long-term, fully automated lead generation campaigns, ALSO has a GTM package right for you!
ALSO's GTM packages even include co-funding for programs and initiatives to boost your business success.
4 go-to-market support plans are Core, Promoter, Strategist and Expert.
ADDITIONAL & CO-FUNDED
OPPORTUNITIES
Webinar in a Box
(part of MARKETING AS-A-SERVICE)
With this program we want to support you driving demand for your solution/offer.
Program includes:
- Campaign strategy & planning meeting
- Full campaign assets production like
- Landing page, Newsletter, Ads
- Execution, monitoring & optimization of a paid social media campaign
- If wanted, ALSO experts can support and present during the webinar
- Also, vendors can have an active part in the webinar
- Reporting
Partners only need to:
- Present during their webinar
- Follow up on generated marketing leads
Live Instructor-led and On-demand trainings
Gain access to 7000+ training sessions through ALSO's Microsoft E-Learning Portal, incl. live instructor-led training sessions.
Pre-defined learning paths, individual trainings and exam preparations with Microsoft certified experts preparing ALSO Partners for any kind of certification and help expanding their portfolio.
7.000+ training sessions in multiple languages.
Did you know?
Participants in AZ-104, AZ-900 and WVD training grow an average of 79% per year on Microsoft Azure (others only 18%).
Trained Modern Work Partners
grow 64 % after attending MS-700, Teams, Defender ATP (others only 12%)
Stay updated
Would you like to receive updates on the LIFT program?
Subscribe to our newsletter and you won't miss anything.
Benefits and more
The program consists of four core modules, beginning with a kick-off session in December. All sessions are designed to be easy to consume, making them ideal for busy professionals. After the initial launch, the modules will be available on-demand, so you can complete them whenever it suits your schedule. Once you’ve completed all core modules and at least one Solution Section module, you’ll earn a competency badge to recognise your achievement and expertise.
Reach and support Nonprofits with ALSO
How to talk SECURITY with your Nonprofit customers!
The Security Basics (Nonprofit Edition)
Device Security
- Intune
- Automatic updates
- Zero Trust vibes
Email & Communication
- Anti-phishing / Anti-spam
- Safe Links & Safe Attachments
Data Protection
- Sensitivity labels
- Data Loss Prevention
Threat Detection
- Defender XDR
- Logging & automated response
- Sentinel (for the big leagues)
People & Culture
- Awareness training
- Phishing simulations
We don’t have time for this. We don’t have budget for this.
Time and budget constraints are the most common reasons nonprofits delay investing in security. But when a real incident occurs, the cost, in both money and time, is significantly higher.
- Nonprofits are prime targets for cyberattacks—making security a critical conversation.
- Microsoft provides substantial discounts and free security assessments, lowering the entry barrier.
- Modern threats require modern defenses, such as MFA, Zero Trust, and Microsoft Defender.
- Strong security helps nonprofits build trust with donors, partners, and the communities they serve.
- Many impactful security improvements can be implemented in minutes—not months.
Position security not as a cost, but as an essential, scalable service you can deliver to protect your customers and grow your business.
- Limited budgets:
Less investment in security tools, monitoring, and expertise - Small or non-specialized IT teams:
Security isn’t always a dedicated role - High staff & volunteer turnover:
More onboarding gaps and human error risks - Valuable data:
Donor info, personal records, and financial data are attractive targets - Outdated systems:
Legacy tech is harder to secure and patch - Open, trust-based culture:
Makes phishing and social engineering more effective
Lower risk for nonprofits. Greater opportunity for you.
Phishing, ransomware, identity theft, and even nation-state conflicts, all these challenges can make things feel overwhelming.
Fortunately, Microsoft offers substantial discounts to nonprofits. With help from a knowledgeable reseller, you can navigate complex licensing, access free assessments, and discover solutions that truly meet your needs and giving you tools that frustrate hackers.
Nonprofits get attacked more than you’d think
Identity & Access
- MFA
- Conditional Access
- Strong authentication policies
First things first! Are your customers already listed as an eligible Nonprofit at Microsoft?
If yes, you can skip this paragraph. If not, let’s guide you through it!
STEP 1: Identify Eligibility
Determine which Microsoft nonprofit grants and offers the customer qualifies for.
More information here.
STEP 2: Assess security readyness
Review identity, devices, email security, and access policies.
STEP 3: Deploy foundational security
Implement Microsoft 365 Business Premium and baseline protections.
- Let’s check Security!
You'd like to know NOW if your customer's mission is at risk?
- No installation or advanced technical expertise required.
- Quick - you can get started right away
- Nonprofit Customers can do the assessment by themselves
1) Review the results together
2) Define next steps
3) Guide them toward a more secure environment
Self-Assessment
- We are sure you’ve heard about Microsoft AccountGuard
Free extra protection for nonprofits facing high-risk threats.
What it is
A free Microsoft service that gives your nonprofit customer early warnings if they’re targeted by nation-state or highly sophisticated cyberattacks.
What it does
- Alerts your customers if Microsoft detects targeted attacks
- Covers both organizational accounts and (optional) personal accounts
of key staff
- Provides guidance on what to do next
- Offers extra identity protection resources (e.g., discounted YubiKeys)
Why it matters
Perfect for your nonprofit customers working in advocacy, human rights, democracy, or any area where targeted attacks are more common.
What it’s not
Not a full SOC/MDR service — it’s an added layer of monitoring + early warning, not a replacement for Defender, MFA, or Zero Trust.
- Discounted Microsoft Licenses for Nonprofits
- M365 E5 — 60% off
- E5 Defender / E5 Purview — 60% off
Defender for Office 365
Protects your customers inbox from phishing and malicious links — still the #1 cause of nonprofit breaches.
Defender for Endpoint
Keeps laptops and devices safe by stopping malware and ransomware before they spread.
Identity Protection
Helps catch suspicious logins and prevents attackers from using stolen passwords.
Intune (Device Management)
Makes sure staff devices are secure and compliant — even when people work remotely or use personal laptops.
Information Protection (Sensitivity Labels)
Ensures donor data and sensitive documents are encrypted and only seen by the right people.
Zero Trust built in
A modern “trust no one by default” approach that reduces risk even if a password gets stolen.
- But what if...?
Handling Common Nonprofit Objections
“We do not have the budget for security”
What they mean: Security feels like a cost, not a priority.
How partners should respond:
- Highlight available Microsoft nonprofit grants and discounts
- Position security as included in platforms they may already use
- Start with funded or low-cost baseline deployments
“We are too small to be a target”
Most attacks are automated—size doesn’t matter. What matters is whether basic protections are in place.
How partner should response:
- Emphasize that attackers target easy, not just large
- Share examples of phishing, ransomware in small orgs
- Focus on basic protections (MFA, email security)
“We do not have IT resources”
What they mean: They fear complexity and ongoing management.
How partner should response:
- Position yourself as a managed partner
- Emphasize simplicity of Microsoft cloud solutions
- Offer packaged services
“Security will slow us down”
What they fear: Friction for staff and volunteers.
How partner should response:
- Modern security is designed to stay in the background while keeping your work safe
- Highligh user-friendly tools (e.g., MFA apps, seamless login)
- Frame security enabling safe collaboration
“We have never had an issue”
Many organizations only discover gaps after an incident — our goal is to identify risks before they become problems.
How partner should response:
- Introduce the idea of hidden threats
- Offer security assessment as a low-risk first step
High-Growth Opportunity for Partners
Where purpose-driven impact meets long-term business growth.
Build Trust Early with a Security-First Approach
Partners can lead with Microsoft-funded offers and begin by assessing the organization’s current security posture, from identity protection and email security to device management. This creates a clear roadmap that aligns security priorities with the nonprofit’s mission and resources.
Starting with foundational solutions such as Microsoft 365 Business Premium enables partners to deliver immediate value while creating opportunities to expand into managed security, compliance, and cloud services over time.
NEW to ALSO?
ALSO is one of Europe’s leading technology providers, active in 28 countries and reaching 143 countries via PaaS partners, connecting 120,000+ resellers with 700+ vendors across 1,450+ product categories.
Impact & Purpose
- Supporting organizations that serve communities
- Safeguarding donor data & vulnerable populations
- Ensuring mission continuity through secure technology
- Advanced Security Scans for detailed reports & recommendations
- Training for partners necessary
- Available as Basic (up to 500 employees) and advanced (for all type of organisations)
Security Health Checks (advanced)
Have more time and want a deeper, more detailed view?
Business Opportunity
Most nonprofits are under-secured—and the sector keeps growing:
- ~10% of the workforce
- Decades of growth
- Resilient in crises
High demand. Underserved. Big opportunity.
Built in entry points
- Microsoft nonprofit grants & discounts lower friction
- Easier entry via Microsoft 365 & baseline security
- Faster deal cycles vs. traditional enterprise
Long-term expansion
- High retention once trust is built
- Expansion into security, cloud, and data/AI services
- Natural path to managed services growth
- M365 Business Premium — 75% off
- M365 E3 — 75% off
IDEA: Host a customer event as a Microsoft partner. Showcase a real case study and turn it into a trust-building, demand-generating moment where you position yourself as a security advisor. Discover incentives from ALSO designed to support and reward partners who host these events.