The Security Sales Playbook - Part 2

Selling Microsoft Defender and Purview - Customers know security matters. 

Most still struggle to see why they should pay for more of it. In this session, sales trainer Claudia Simon shows you how to turn Defender and Purview from a technical pitch into a business conversation that closes.

What you will learn
1. How to open a security conversation without leading with the product.
2. The right questions to uncover data protection and threat risks.
3. How to link Defender and Purview to what customers care about: cost, compliance and reputation.
4. How to handle price objections and negotiate with confidence. 

More information here: