An academy that will teach and help you to develop and improve marketing at the same time
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The Academy emphasizes on training & practise and will fully enable you with knowledge & tools to independently create new marketing propositions for Microsoft technology. Learn to differentiate, communicate effectively & grow your business! As a logical next step in your Journey, you will either create campaigns yourself or can get co-funded GTM support from ALSO.
Why should you participate?
Who should participate?
1) Business Owners who wants to create more focus.
2) Marketing or Sales Team Leads who want to challenge the team, align and execute plans and all perform at a higher level.
3) Marketing or Sales employees who want to get out of daily execution and re-learn and test skills.
OR anyone related to when you think of:
- New (marketing) propositions
- Bringing focus to target group
- Proposition-client fit
- Consistency and alignment in marketing & sales
- Increasing your impact on the business
Prepare
Online learning in our app
Practice & Challenge
Virtual classroom
Roll out immediately
Apply on the job
Module 1
- Get to know each other
- Formulate short term & long term ambitions to create direction
- Practice to add value to your business by using the Business Model Canvas
Date: 04-Oct-2022 14:00-17:00
Module 2
- Understand your market potential & what this means for your ambitions
- Identify & dive into your Buyer Persona for more effective lead generation
- Learn how to engage with your Buyer Persona
Date: 01-Nov-2022 14:00-16:30
Module 3
- Learn to apply structure to your communication and a clear logic and reasoning
- Practice to scope the question at hand and define your recommendation
- Practice to tailor a message to the audience and goal
Date: 15-Nov-2022 09:00-12:00
Module 4
- Recognize the importance of the buyer journey
- Learn how to create valuable content & offers for your Buyer Persona
- Create a content plan
Date: 29-Nov-2022 14:00-16:30
Module 5
- Recognize the role & focus of a marketing team and alignment with sales
- Learn how to align & prevent your teams from working in silos
- Understand how to help colleagues to successfully sell the proposition
Date: 13-Dec-2022 14:00-16:30
Module 6
- Recognize attitude and stance of a conversation counterpart
- Understand the link between the stance of a counterpart, and the optimum influencing approach
- Practice to actively switch between influencing approaches to reach the desired outcome
Date: 10-Jan-2023 14:00-17:30
Program Overview
Kick Off & Business Model Fundamentals
Module 1
- Get to know each other
- Formulate short term & long term ambitions to create direction
- Practice to add value to your business by using the Business Model Canvas
Date: 04-Oct-2022
Module 2
- Understand your market potential & what this means for your ambitions
- Identify & dive into your Buyer Persona for more effective lead generation
- Learn how to engage with your Buyer Persona
Date: 01-Nov-2022
Customer needs
Module 3
- Learn to apply structure to your communication and a clear logic and reasoning
- Practice to scope the question at hand and define your recommendation
- Practice to tailor a message to the audience and goal
Date: 15-Nov-2022
Structured Storytelling
Module 4
- Recognize the importance of the buyer journey
- Learn how to create valuable content & offers for your Buyer Persona
- Create a content plan
Date: 29-Nov-2022
Marketing Content Compass
Module 5
- Recognize the role & focus of a marketing team and alignment with sales
- Learn how to align & prevent your teams from working in silos
- Understand how to help colleagues to successfully sell the proposition
Date: 13-Dec-2022
Marketing Value Ladder
Module 6
- Recognize attitude and stance of a conversation counterpart
- Understand the link between the stance of a counterpart, and the optimum influencing approach
- Practice to actively switch between influencing approaches to reach the desired outcome
Date: 10-Jan-2023
Impactful Influencing & Graduation
Practical Information
Number of participants:
12-15 participants
Program Duration:
3 months
Program Price:
€499,- per person (Exclusive price for ALSO partners. Regular price €999,- per person)
Virtual Classroom Sessions:
1) Kick-Off & Business Model Fundamentals: 04-Oct-2022
2) Customer Needs: 01-Nov-2022
3) Structured Storytelling: 15-Nov-2022
4) Marketing Content Compass: 29-Nov-2022
5) Marketing Value Ladder: 13-Dec-2022
6) Impactful Influencing & Graduation: 10-Jan-2023
Classroom duration:
2.5-3 hours per module
Language:
English
Including:
- All materials needed
- Use of online app
- Lepaya certificate
Participate in the Modern Marketing Academy!
Blended app & classroom trainings
App learning - Through Lepaya App
Set training goals and prepare before- and after each classroom session. View models and theory in your own time when you want it. Practice with the content through mini-challenges and send nudges as reminders to continue learning and practicing. Finalize null assessments and impact measurements for completion.
Classroom learning - Through Microsoft Teams
Discover and experience interactive and hands-on classroom sessions, where personalized case studies will be used for maximum impact and learning. Practise with different interventions and Buddy exercises.
Testimonials
I have found the course provided by Modern Marketing Academy insightful and beneficial. I was somewhat familiar with the topics, however, the opportunity to discuss and learn among my peers has given me additional insights and valuable experience to take with me. My favourite topics where structured storytelling and marketing execution plan, I will definitely bring these into my everyday marketing strategy!
Marca Garcia Ramirez
Microsoft Partner / Marketing Manager
The MMA provides marketing training that is very tailored to the shared market that many Microsoft partners operate in. The practical nature of the course allowed us to apply learnings to real-life scenarios within the class. By applying them once, it was easier to apply them again in our working lives. Working and sharing insights with other participants have allowed us to share experience and learn from each other which is always helpful.
Irish Dynamics Partner
Meet your trainers & experts
Jette van den Berg
Lepaya -
Expert in Training & Soft Skills
Laura van Rij
Lepaya - Expert in Training & Soft Skills.
Tom Hölscher
Make Marketing Magic -
Expert in Marketing
Mariël Kroon
Make Marketing Magic -
Expert in Marketing
Please leave us a message below, if you have any further questions about the training program. Our team will then shortly get in touch you!
Register for the Modern Marketing Academy
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Exclusive offer for ALSO partners:
Participate in the Modern Marketing Academy instead of the original €999 now for only €499!
Modern
Marketing
Academy
Exclusively for ALSO partners!
Enrich and boost your knowledge to become even more successful.
What is the Modern Marketing Academy?
A training program with our Learning Partners exclusively for ALSO partners with the goal of making you even more successful in your role as a marketing professional or business owner. You can expect both, marketing tools and soft skills as well as insights innovative methodologies.
