An academy that will teach and help you to develop and improve marketing at the same time

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The Academy emphasizes on training & practise and will fully enable you with knowledge & tools to independently create new marketing propositions for Microsoft technology. Learn to differentiate, communicate effectively & grow your business! As a logical next step in your Journey, you will either create campaigns yourself or can get co-funded GTM support from ALSO.

Why should you participate?

Who should participate?

1) Business Owners who wants to create more focus. 
2) Marketing or Sales Team Leads who want to challenge the team, align and execute plans and all perform at a higher level. 
3) Marketing or Sales employees who want to get out of daily execution and re-learn and test skills.

OR anyone related to when you think of:
- New (marketing) propositions
- Bringing focus to target group
- Proposition-client fit
- Consistency and alignment in marketing & sales
- Increasing your impact on the business

Prepare

Online learning in our app

Practice & Challenge

Virtual classroom

Roll out immediately

Apply on the job

Module 1

  • Get to know each other
  • Formulate short term & long term ambitions to create direction
  • Practice to add value to your business by using the Business Model Canvas 

Date:  7 October 2021 at 14.30-17.30 CET 

Module 2

  • Understand your market potential & what this means for your ambitions
  • Identify & dive into your Buyer Persona for more effective lead generation
  • Learn how to engage with your Buyer Persona 

Date:  21 October 2021 at 14.30-17.00 CET

Module 3

  • Learn to apply structure to your communication and a clear logic and reasoning
  • Practice to scope the question at hand and define your recommendation
  • Practice to tailor a message to the audience and goal 


Date:  4 November 2021 at 14.30-17.00 CET

Module 4

  • Recognize the importance of the buyer journey
  • Learn how to create valuable content & offers for your Buyer Persona
  • Create a content plan 


Date:  18 November 2021 at 14.30-17.00 CET

Module 5

  • Recognize the role & focus of a marketing team and alignment with sales
  • Learn how to align & prevent your teams from working in silos
  • Understand how to help colleagues to successfully sell the proposition 


Date:  2 December 2021 at 14.30-17.00 CET

Module 6

  • Recognize attitude and stance of a conversation counterpart
  • Understand the link between the stance of a counterpart, and the optimum influencing approach
  • Practice to actively switch between influencing approaches to reach the desired outcome 


Date:  16 December 2021 at 14.30-17.30 CET 

Program Overview

Kick Off & Business Model Canvas

Module 1

  • Get to know each other
  • Formulate short term & long term ambitions to create direction
  • Practice to add value to your business by using the Business Model Canvas 

Date:  7 October 2021 (14.30-17.30 CET)

Module 2

  • Understand your market potential & what this means for your ambitions
  • Identify & dive into your Buyer Persona for more effective lead generation
  • Learn how to engage with your Buyer Persona 

Date:  21 October 2021 (14.30-17.00 CET)

Potential Market & Buyer Persona

Module 3

  • Learn to apply structure to your communication and a clear logic and reasoning
  • Practice to scope the question at hand and define your recommendation
  • Practice to tailor a message to the audience and goal 


Date: 4 November 2021 (14.30-17.00 CET)

Structured Storytelling

Module 4

  • Recognize the importance of the buyer journey
  • Learn how to create valuable content & offers for your Buyer Persona
  • Create a content plan 


Date:  18 November 2021 (14.30-17.00 CET)

Marketing Execution Plan

Module 5

  • Recognize the role & focus of a marketing team and alignment with sales
  • Learn how to align & prevent your teams from working in silos
  • Understand how to help colleagues to successfully sell the proposition 


Date:  2 December 2021 (14.30-17.00 CET)

Channels & Sales Model

Module 6

  • Recognize attitude and stance of a conversation counterpart
  • Understand the link between the stance of a counterpart, and the optimum influencing approach
  • Practice to actively switch between influencing approaches to reach the desired outcome 


Date:  16 December 2021 (14.30-17.30 CET)

Impactful Influencing

Practical Information

Number of participants:

12-15 participants

Program Duration: 

3 months

Program Price: 

€499,- per person (Exclusive price for ALSO partners. Regular price €999,- per person)

Virtual Classroom Sessions: 

1) Kick-Off & Business Model Canvas: 7 October 2021 (14.30-17.30 CET)

2) Potential Market & Buyer Persona: 21 October  2021 (14.30-17.00 CET)

3) Structured Storytelling: 4 November 2021 (14.30-17.00 CET)

4) Marketing Execution Plan: 18 November 2021 (14.30-17.00 CET)

5) Channels & Sales Model: 2 December 2021 (14.30-17.00 CET)

6) Impactful Influencing: 16 December 2021 (14.30-17.30 CET)

Classroom duration: 

2.5-3 hours per module

Language: 

English

Including:

- All materials needed

- Use of online app

- Lepaya certificate

Participate in the Modern Marketing Academy!

Blended app & classroom trainings

App learning - Through Lepaya App 

Set training goals and prepare before- and after each classroom session. View models and theory in your own time when you want it. Practice with the content through mini-challenges and send nudges as reminders to continue learning and practicing. Finalize null assessments and impact measurements for completion.

Classroom learning - Through Microsoft Teams 

Discover and experience interactive and hands-on classroom sessions, where personalized case studies will be used for maximum impact and learning. Practise with different interventions and Buddy exercises.

Testimonials

I have found the course provided by Modern Marketing Academy insightful and beneficial. I was somewhat familiar with the topics, however, the opportunity to discuss and learn among my peers has given me additional insights and valuable experience to take with me. My favourite topics where structured storytelling and marketing execution plan, I will definitely bring these into my everyday marketing strategy!

Marca Garcia Ramirez
Microsoft Partner / Marketing Manager

The MMA provides marketing training that is very tailored to the shared market that many Microsoft partners operate in. The practical nature of the course allowed us to apply learnings to real-life scenarios within the class. By applying them once, it was easier to apply them again in our working lives. Working and sharing insights with other participants have allowed us to share experience and learn from each other which is always helpful.

Irish Dynamics Partner

Meet your trainers & experts

Jette van den Berg
Lepaya -
Expert in Training & Soft Skills

Laura van Rij 
Lepaya - Expert in Training & Soft Skills.

Tom Hölscher
Make Marketing Magic - 
Expert in Marketing

Mariël Kroon
Make Marketing Magic - 
Expert in Marketing

Please leave us a message below, if you have any further questions about the training program. Our team will then shortly get in touch you!

Register for the Modern Marketing Academy

Register now!Register here

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Exclusive offer for ALSO partners: 

Participate in the Modern Marketing Academy instead of the original €999 now for only €499!

Modern
Marketing 
Academy

Exclusively for ALSO partners!

Enrich and boost your knowledge to become even more successful. 

What is the Modern Marketing Academy?

A training program with our Learning Partners exclusively for ALSO partners with the goal of making you even more successful in your role as a marketing professional or business owner. You can expect both, marketing tools and soft skills as well as insights innovative methodologies.